Introduction :

Snowboarding is a sport that has gained popularity in many parts of the world. However, it has not yet gained traction in Africa due to the lack of snow and cold weather conditions. We aim to change this by creating a unique and innovative indoor snowboarding facility in Africa.

Our business plan involves the creation of an indoor snowboarding facility that will allow individuals to learn, practice and enjoy snowboarding in Africa, all year round. Our facility will be the first of its kind in the continent and will provide a new and exciting recreational activity for people of all ages.

Market Analysis:

The snowboarding industry has seen significant growth in recent years, with an estimated global market size of $1.1 billion in 2020. While Africa may not be known for its snowboarding industry, there is a significant market opportunity to introduce the sport to the continent. With a population of over 1.3 billion people, the potential market for snowboarding in Africa is substantial.

Target Market:

Our target market will be individuals of all ages who are interested in learning or practicing snowboarding. We will also target schools, universities, and other educational institutions, as snowboarding can be an excellent team-building activity. Additionally, we will market to tourists who are looking for unique and exciting experiences during their visit to Africa.

Marketing Strategy:

We will utilize a multi-channel marketing approach to reach our target market. Our marketing plan will include social media advertising, online campaigns, and partnerships with schools and universities. Additionally, we will establish relationships with tourism boards to promote our facility as a must-visit attraction for tourists.


Our indoor snowboarding facility will be located in a major city in Africa. The facility will consist of a snow-covered slope, rental equipment, and a retail store. We will also provide lessons and coaching services to individuals of all levels of experience.

Revenue Streams:

Our primary revenue streams will be from snowboarding lessons, equipment rentals, and retail sales. We will also generate revenue from corporate events and partnerships with schools and universities.

Financial Plan:

We anticipate the initial investment for the creation of the indoor snowboarding facility to be $3 million. We project that we will generate $1 million in revenue in the first year and $5 million by the fifth year of operation. We anticipate that our primary expenses will be equipment, rent, and staffing costs.


In conclusion, our business plan aims to introduce snowboarding as a new and exciting recreational activity in Africa. With a substantial potential market, our innovative indoor snowboarding facility will provide individuals of all ages with an opportunity to learn and practice the sport, all year round. We believe that our business model has significant growth potential and will generate substantial revenue over the next few years.

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