Find out how to start an online cooking school


Our online cooking school, “AfriCook,” will offer an innovative and engaging culinary education to aspiring cooks throughout Africa. Our platform will provide a comprehensive culinary education, including lessons in traditional African cuisine, global culinary techniques, and food safety, all accessible from the comfort of a student’s own kitchen. AfriCook will offer affordable and flexible options for students, including monthly subscription plans and a-la-carte course offerings. Our goal is to make culinary education accessible to everyone and to foster a love of cooking and food culture throughout Africa.

Market Analysis:

There is a growing interest in culinary education and food culture in Africa, and AfriCook is well-positioned to capitalize on this trend. While there are a few traditional cooking schools in Africa, they are often prohibitively expensive and require significant time commitments. Additionally, with the increasing popularity of online education, there is a clear demand for an affordable, accessible, and flexible online cooking school in Africa.

Target Audience:

AfriCook will target a diverse audience of aspiring cooks throughout Africa, including amateur cooks looking to improve their skills, professionals seeking additional training, and food enthusiasts interested in exploring new cuisines. Our courses will be designed to accommodate various skill levels and culinary interests, from basic cooking techniques to more advanced global cuisine.

Marketing and Sales:

To reach our target audience, AfriCook will utilize various marketing channels, including social media, digital advertising, and partnerships with food bloggers and influencers. We will also offer discounts and promotions to incentivize early adopters and referrals. To drive sales, we will offer a variety of flexible subscription plans and a-la-carte course offerings, with pricing designed to be affordable for a wide range of customers.


AfriCook will be an entirely online platform, with all courses and content delivered through our website and mobile application. We will hire a team of experienced culinary instructors to create and teach our courses, as well as a support team to assist with technical and customer support. Our courses will be pre-recorded to allow for maximum flexibility and accessibility for our students.


Our revenue model will be based on monthly subscription plans and a-la-carte course offerings, with pricing ranging from $10 to $50 per month, depending on the level of access and course offerings. Our target is to enroll 10,000 students in the first year of operations, generating $1 million in annual revenue. We anticipate a start-up cost of $500,000, which will cover website development, course development, and marketing expenses.


AfriCook aims to be innovative in several ways. Firstly, we will incorporate traditional African cuisine into our curriculum, allowing our students to explore and learn more about the rich and diverse culinary traditions of Africa. Additionally, our courses will be designed to be interactive and engaging, using technology such as virtual reality to provide a more immersive culinary education experience. Finally, we will offer a community platform for our students to connect, share their experiences, and learn from each other.


AfriCook is poised to be a game-changer in the African culinary education market, offering an affordable, flexible, and comprehensive culinary education to aspiring cooks throughout Africa. With a focus on traditional African cuisine, innovative course design, and a commitment to accessibility, AfriCook is positioned for success in the growing online education market.

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