Sustainable events planner


The Sustainable Events Planner (SEP) is a business idea that aims to provide event planning services in Africa with a focus on sustainability. Our mission is to help clients plan and execute events that are environmentally responsible, socially conscious, and economically viable. We will achieve this by using eco-friendly practices, engaging local communities, and supporting local businesses.

Market Analysis:

The events industry in Africa is growing rapidly, with an estimated annual revenue of over $2 billion. However, there is a lack of sustainable event planning services in the region, and this presents an opportunity for SEP. We will target corporations, non-profits, and government agencies that are increasingly adopting sustainability goals.

Service Offering:

SEP will provide end-to-end event planning services, including venue selection, event design, catering, entertainment, and logistics. Our approach will be to source materials and services locally to reduce our carbon footprint and support local businesses. We will also incorporate sustainability principles into every aspect of our service, including waste reduction, energy efficiency, and transportation.

Marketing and Sales:

We will use a multi-channel marketing approach, including social media, search engine optimization, and email marketing to reach potential clients. We will also attend industry events and conferences to network and showcase our services. Our sales strategy will focus on building long-term relationships with clients and offering tailored solutions that meet their sustainability goals.

Financial Projections:

Our revenue model will be based on a fee-for-service model, with pricing based on the complexity of the event and the sustainability goals of the client. We anticipate generating revenues of $500,000 in the first year and growing to $2 million by the third year. Our expenses will include personnel, marketing, equipment, and supplies. We project a net profit of 20% by the end of the third year.


SEP will be an innovative business in the following ways:

  1. Sustainable Practices: We will use eco-friendly practices throughout our service offering, from sourcing materials locally to reducing waste and energy consumption.
  2. Local Community Engagement: We will engage local communities by sourcing goods and services from them and promoting their businesses.
  3. Education and Awareness: We will raise awareness about sustainable practices through our marketing and events, educating our clients and attendees about the importance of sustainability.


The Sustainable Events Planner is a business idea that fills a gap in the African events industry by providing sustainable event planning services. Our innovative approach to sustainability, community engagement, and education will position us as a leader in the industry and allow us to meet the growing demand for sustainable events in Africa.

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