Wrapping Up

Introduction :

Wrapping Up in Africa is a social enterprise that aims to reduce plastic waste in Africa by producing and selling sustainable and eco-friendly food wraps. Our product line includes reusable beeswax wraps, cotton wraps, and vegan wax wraps. Our mission is to promote sustainable living and reduce plastic pollution in Africa by offering a practical and affordable solution.

Market Analysis:

The plastic waste problem in Africa is enormous and growing rapidly. Plastic waste is polluting the environment, harming wildlife, and causing health problems for humans. According to the United Nations, Africa produces more than 60 million tons of plastic waste annually, and only 10% of it is recycled. This creates a significant market opportunity for eco-friendly and sustainable alternatives, such as our food wraps.

Our target market is eco-conscious consumers who are willing to pay for sustainable and eco-friendly products. We will target individuals, families, and businesses, such as restaurants, cafes, and caterers, who want to reduce their plastic footprint and promote sustainable living.

Product Offering:

Our product line includes three types of food wraps:

  1. Reusable Beeswax Wraps: Made with organic cotton, beeswax, jojoba oil, and resin, our beeswax wraps are reusable and compostable. They are perfect for wrapping fruits, vegetables, cheese, and sandwiches.
  2. Cotton Wraps: Made with organic cotton and plant-based wax, our cotton wraps are an excellent alternative to plastic wrap. They are perfect for covering bowls, plates, and jars.
  3. Vegan Wax Wraps: Made with plant-based wax, our vegan wax wraps are a sustainable and eco-friendly alternative to plastic wrap. They are perfect for wrapping food and covering bowls and plates.

Marketing Strategy:

Our marketing strategy will focus on digital marketing, social media, and influencer marketing. We will create a website where customers can buy our products online, and we will also sell our products through online marketplaces, such as Amazon and Etsy.

We will use social media to raise awareness about plastic pollution in Africa and promote our products. We will collaborate with eco-influencers and bloggers to reach a wider audience and create buzz around our brand.

Sales Strategy:

We will use a direct-to-consumer sales model, selling our products online and through our website. We will also partner with local retailers, such as health food stores and zero-waste shops, to expand our reach.

Revenue Model:

Our revenue model will be based on product sales. We will sell our food wraps at a premium price to cover our production costs and generate a profit. We will also offer bulk discounts for businesses and wholesale pricing for retailers.


Our team consists of experienced entrepreneurs, designers, and marketers who are passionate about sustainability and eco-friendly products. We will also collaborate with local artisans and beekeepers to source our materials and support local communities.


Our startup costs will include product development, marketing, and website development. We estimate our startup costs to be around $50,000, which will be funded through a combination of personal savings, loans, and grants.

We expect to generate revenue of $500,000 in the first year, with a profit margin of 30%. We project a growth rate of 25% in the following years, with a goal of expanding our product line and market reach.


Wrapping Up in Africa is a social enterprise that offers a sustainable and eco-friendly solution to plastic pollution in Africa. With our innovative product line and digital marketing strategy, we aim to create a positive impact on the environment and promote sustainable living in Africa.

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