Indoor Games Academy

Introduction :

Indoor Games Academy is a business venture aimed at offering a unique indoor gaming experience to individuals and groups in Africa. Our focus is on creating a community of individuals who are passionate about indoor games and building a platform for them to improve their skills, have fun, and connect with like-minded individuals.

Market Analysis:

Indoor games have become increasingly popular among individuals of all ages in Africa. With the growth of technology, the demand for indoor games has increased. According to a recent survey, the gaming industry in Africa is expected to grow by 12% annually. This growth provides an excellent opportunity for us to establish an Indoor Games Academy in Africa.

Our Target Market:

Our target market will be young people between the ages of 16 and 35 who are interested in indoor games. This includes college and university students, working professionals, and gaming enthusiasts. We will also target corporate groups looking to engage in team-building activities.

Services:

Our Indoor Games Academy will offer a range of indoor games, including virtual reality games, board games, arcade games, and escape rooms. Our virtual reality games will include games that are popular in the market such as VR shooting games, racing games, and adventure games. Our arcade games will include classics such as pinball, air hockey, and arcade basketball. We will also offer a range of board games, including strategy games, card games, and social games. Our escape rooms will be designed to cater to different age groups and levels of difficulty.

Revenue Streams:

Our primary source of revenue will be through charging customers for the games they play. We will also offer monthly and annual membership plans, providing regular customers with discounts and additional benefits. Additionally, we will offer catering services for corporate events and birthday parties.

Marketing Strategy:

Our marketing strategy will include digital marketing techniques, including social media advertising and search engine optimization. We will also collaborate with popular gaming influencers on social media platforms to promote our Indoor Games Academy. We will also offer promotions such as student discounts and loyalty programs to attract customers.

Operations:

Our Indoor Games Academy will operate seven days a week, from 9 am to 9 pm. We will hire trained staff members who are passionate about indoor games and customer service. Our facility will be equipped with the latest technology and gaming equipment to provide our customers with a unique gaming experience.

Conclusion:

Indoor Games Academy will provide an exciting and unique experience for individuals and groups in Africa who are passionate about indoor games. Our focus on providing a range of games and building a community of like-minded individuals will set us apart from our competitors. We believe that our business model will be sustainable, and we look forward to contributing to the growth of the gaming industry in Africa.